​Week 12 Fantasy Football Market Share Report: Anthony Miller Is Coming On

With most leagues one week away from the fantasy playoffs (and even some starting in Week 13), it's important that we look beyond the box score and into the situation and the touch counts before casting certain players aside.

Which NFL teams are looking to the future? Which teams need to get a look at what they have in a particular prospect or position? Usage trends are always changing in the NFL. Let's see what we can take from Week 12.

Rushing Market Shares

Derrius Guice

Derrius Guice hasn’t had the impact we expected when he was drafted two years ago.

But finally reasonably healthy, Guice has begun to swing the market shares in his favor, which included a 10-carry day this past Sunday. Those 10 attempts went for just 32 yards while he added one catch for six yards. But it makes sense for Washington to find out what they have in Guice, as opposed to continuing to feed veteran Adrian Peterson. Guice is a prime candidate to dominate the running back touches down the stretch.

In Week 12, Guice tied Peterson with an equal 41.6 percent rushing market share. Guice saw 27 snaps to Peterson's 20, and the second-year back should start to see more touches down the stretch.

Bo Scarbrough

Bo Scarbrough, running back for the Detroit Lions, has come out of virtually nowhere. After making some noise in Week 11 with 15 carries for 55 yards and a score, he produced an 18-carry, 98-yard day against Washington in Week 12.

He accounted for 18 of their 23 running-back carries in the game, with Ty Johnson getting only four rushing attempts and J.D. McKissic logging one. (Quarterback Jeff Driskel ran the ball nine times.)

Coming into Week 13, Scarbrough's usage was far from certain, making it nearly impossible to start him unless you were worse than desperate. But here we are, the time for many owners to fill roster spots down the stretch and into the playoffs, and it's looking like Scarbrough will be a workhorse back down the stretch.

Receiving Market Share

Anthony Miller

Anthony Miller dominated targets on Sunday against the New York Giants, and he may be in for an increased target share as the injury bug has hit the Chicago Bears' receiving corps.

Miller touched up the Giants for 6 catches and 77 yards on 9 targets, which was good enough for 22 percent target share and 28 percent air yards share, according to AirYards.com.

Looking ahead, Ben Braunecker and Taylor Gabriel are iffy, at best, for Chicago's Week 12 Thanksgiving matchup with the Lions, putting Miller in a position to be a solid flex option this week.

Cole Beasley

Cole Beasley, wide receiver for the Buffalo Bills, continued to quietly deliver on Sunday with 6 catches for 76 yards and one touchdown against the Denver Broncos.

With nine targets, Beasley garnered a 40.9 percent target share in the Buffalo passing attack. Beasley netted just 59 air yards but had 32 yards after catch against the Broncos' usually stingy pass defense.

Beasley is more value in PPR formats because of a lack of downfield targets, and he could be a fantasy factor in Week 13 and beyond.

Red Zone Market Shares

LeSean McCoy

Don’t let Kansas City Chiefs running back LeSean McCoy sit on the waiver wire if he was dropped. Uncertainty regarding Damien Williams availability this week could lead to an uptick for the veteran running back, whose red zone usage is nothing to ignore.

McCoy, despite splitting touches, getting rest and in some cases getting a game off, has still seen 16 red zone rushes on the season, notching three rushing touchdowns from inside the 20.

In all, McCoy is handling 37 percent of the Chiefs' rushing attempts in the red zone. If Williams is out or limited, Shady could feast.

Darren Fells

Darren Fells is seeing 26.3 percent of the red zone receiving targets for the Houston Texans and operates under the radar behind DeAndre Hopkins and Will Fuller.

Despite Hopkins and Fuller soaking up looks, Fells has 10 red zone targets this season, which leads the Texans' receivers as Hopkins has nine and Fuller owns five.

Tight end is once again a wasteland to predict on a week-by-week basis, but Fells’ red zone usage makes him interesting.