​Week 15 Fantasy Football Market Share Report: Gabriel Davis Is Here to Stay

What a bloodbath Week 15 was, and it's still not over. If you're fortunate enough to move on, here are some usage trends to take note of as you prepare for the fantasy semifinals.

Rushing Market Shares
Melvin Gordon, Broncos

You can’t mention Melvin Gordon without thinking about Javonte Williams -- not legally anyway. You hear a lot of 1A and 1B or hot-hand approach when referring to the Denver Broncos' running backs. But let’s boil this down. It’s an even split.

Despite a putrid offensive effort for Denver this past week in a 15-10 loss, the split continued with each back logging 50% of the running-back carries. Williams had 15 rushes, which he parlayed into 72 yards, and added 4 grabs for 9 yards. Gordon, meanwhile, turned his 15 attempts into 53 yards while hauling in one catch for 8 yards.

As long as both stay healthy, this is how it's going to look each week, and while it caps each back's ceiling, Williams and Gordon are getting enough work to be startable RB2s the rest of the way.

AJ Dillon, Packers

The past two weeks, Green Bay Packers running backs A.J. Dillon and Aaron Jones have continued to jockey for playing time, keeping both relevant and worthy of starting.

Over that two-game span, Jones has played 68 snaps while running 29 routes and garnering 23 total touches. Dillon has amassed 58 snaps, 23 routes and 23 touches.

In Week 15, Jones outrushed Dillon, gaining 58 yards on 13 carries, compared to Dillon getting just 7 rushes for 22 yards. Dillon notched a rushing touchdown while Jones hauled in a receiving score.

Similar to the situation in Denver, both of the Packers' running backs are solid RB2 plays with diminished ceilings.

Receiving Market Shares
Marquise Brown, Ravens

Marquise Brown is solid. But can you feel good using him in your fantasy playoffs? Well, the answer isn’t so cut and dry.

It kind of depends on what you need. If you need a safe, high-floor option, Brown isn’t your guy. But if you looking for a potential boom receiver to pair with some steady floor options, then, yes, Hollywood fits the bill.

In Week 15, Brown had 10 receptions for 43 yards on 14 targets, gobbling up short work and staying busy when the Baltimore Ravens had to go into hurry-up mode. It wasn't the Hollywood we're used to, but it mostly worked in PPR and half-PPR formats.

With Tyler Huntley likely heading back to the bench, Lamar Jackson's return could represent a leveling of the targets and a resetting of the offense.

Brown had a 33.3% target share last week and saw one more target than Mark Andrews did. For the year, those two are well clear of the rest of the Ravens' pass-catchers. Brown has a 24% target share and 32% air yards share while Andrews owns a 25% target share and 28% air yards share.

As long as Jackson gets back this coming week, Brown should be a quality WR2.

Gabriel Davis, Bills

Gabriel Davis had awesome usage last week with Emmanuel Sanders (knee) out and could be a league-winner down the stretch.

Davis played on 63 of 70 snaps and ran 38 routes on 42 Josh Allen drop backs. Yes, please. He totaled 7 targets for a 20.5% share, and Davis cashed in with 5 receptions for 85 yards and 2 touchdowns.

Now isn’t the time to get cute with players who are cooking. Fire up Davis in your lineups for Week 16.

Red-Zone Market Shares
Nick Chubb, Browns

The Cleveland Browns haven’t been an easy follow if you have fantasy assets tied to them, but Nick Chubb continues to be a solid red-zone running back.

With 33 red-zone rushes and 4 red-zone touchdowns, Chubb’s output has been disappointing overall with the lack of scoring. But his 44% share of the team's red-zone rushes is a top-10 clip among running backs.

That red-zone usage is crucial for Chubb, who usually lacks in the snap-rate and pass-game departments.

Chubb has fallen from the RB1 level, but he continues to be a high-end RB2.

D.K. Metcalf, Seahawks

What a weird season it has been for D.K. Metcalf and the Seattle Seahawks. After putting up monster numbers last year, Metcalf has become a blah fantasy asset of late. Entering Week 15, he was the half-PPR WR22 for the season and hadn't scored more than six half-PPR points in a game since Week 8. Yuck.

But things may be trending up. Coming into Week 15, DK had exactly eight looks in four of his past five games, and he had accounted for 35% of the Seahawks' red-zone targets for the campaign, including 50% of the targets from inside the five.

The usage is solid, and Metcalf and Russell Wilson are too talented for this to go on for much longer. Metcalf is bound to find paydirt if the red-zone targets keep coming.