Fantasy Football: One Wide Receiver to Target in Each Round of Your Draft
Round 10: Kenny Britt, Cleveland Browns
Average Draft Position: 10.08 (WR48)
John Brown is currently going early in the 10th round, and if reports on his health start to trend upwards in the next two weeks, he'd be very enticing at this price. As it stands now, though, Brown is a huge health risk, which pushes us to Kenny Britt.
Britt had an extremely quiet 1,000-yard campaign last year, going for 68 receptions, 1,002 yards and 5 scores on his way to a PPR WR28 finish.
It's not very often a player comes to the Browns and it's an upgrade in situation, but that's the case with Britt, at least based off our numbers from 2016. Case Keenum and Jared Goff were stupendously terrible last season, and while Cleveland is far from a high-octane machine offensively, Cody Kessler was solid in limited action a year ago.
| Quarterback | Drop Backs | Passing NEP per Drop Back | Success Rate |
|---|---|---|---|
| Cody Kessler | 216 | 0.14 | 45.37% |
| Case Keenum | 345 | -0.05 | 41.74% |
| Jared Goff | 231 | -0.28 | 33.77% |
Of course, the Browns have two other guys who could start -- rookie DeShone Kizer is a complete unknown while Brock Osweiler is very known and very bad -- at a minimum, the takeaway here is Britt has proven he can produce despite shoddy quarterback play.
Terrelle Pryor and his monster 25.31% market share is gone, and while Corey Coleman -- who is also going in the 10th round -- will likely see more than the 13.11% target share he got in 2016, there should still be enough looks for Britt to remain fantasy relevant.
Our models have Britt as one of the year's best bargains. We project him as WR33, and he's being drafted as WR48. He's the wideout to own in Cleveland, and he is in line for another productive season.
