Week 7 Fantasy Football Market Share Report: Sterling Shepard's Volume Is for Real

Red-Zone Market Shares

1.Sterling Shepard Keeping Pace With Beckham in the Red Zone

Yes, we're back to Sterling Shepard. He’s seeing 27.9 percent of the Giants' red zone targets, which is in lockstep with Beckham.

Shepard is catching 50 percent of his red zone targets, as opposed to Beckham nabbing only 25 percent of his.

Both have received 12 red zone looks from Eli Manning, and Beckham has 5 total touchdowns to Shepard's 4. It can’t be emphasized enough that Shepard is neck-and-neck with Beckham, hence his popping up twice in this article.

2.James White is as Important to his Team as any Player

James White was already a fantasy football RB1, along with his teammate Sony Michel. But after Michel injured his knee on Sunday, White has the backfield nearly to himself.

One of the key's to White's production has been his red zone work, as his 11 red zone targets rank top-20 in the NFL. His 6 touchdowns receiving touchdowns are tied for the league lead with Davante Adams.

White is currently catching 88 percent of his targets and receiving 29.7 percent of the New England's red zone targets.

While Michel is out and Gronk is banged up, White could see some increased volume, but even when they return this workload will keep him firmly in play for the rest of the season.