Week 14 Fantasy Football Market Share Report: Kenyan Drake Is Getting Fed in the Red Zone
It's the time of the fantasy football season when everything is magnified. This is when championships are won, so there's no better time to be in the know with usage trends across the league.
With that in mind, here are some noteworthy usage numbers from Week 14.
Rushing Marking Shares
Tony Pollard, Cowboys
This past Sunday, Pollard bridged that gap with 11 rushes for 39 yards and 2 receptions for 9 yards, scoring a touchdown. Elliott had 12 rushes for 48 yards, adding 2 receptions for 11 yards. Zeke played 63% of the snaps while Pollard was in on 37 percent of the plays. Zeke's snap share has fallen in four straight games. Pollard, meanwhile, has played between 36 percent and 39 percent of the snaps in each of the last three weeks.
If you are a pinch, Pollard’s 47.8 percent rushing share of the Cowboys' running-back carries gives him some deep-league flex appeal this week, and Pollard could be even more viable in Week 16 if the Cowboys keep lightening Elliott's workload.
Buddy Howell, Texans
Enter Buddy Howell.
Howell had 11 carries for 42 yards and 1 reception on 2 targets in a somewhat leading role this past week. Without David Johnson available, Howell led the Texans with a 55 percent share of the running-back carries and out-touched Duke Johnson, 12 to 10.
With David Johnson expected back this week, Howell isn't someone you can trust now, but you could do worse for an end-of-bench stash in dynasty formats.
Receiving Market Shares
Chad Hansen, Texans
Sticking with Houston, things have devolved into extremely shaky days on the Texans' receiver depth chart.
With that, Chad Hansen led Houston in receptions, yards, and targets this last week -- totaling 7 receptions for 56 yards on 7 targets. Hansen has now seen a 21 percent target share over the past two games. When those targets are coming from a guy as good as Deshaun Watson, we have to take notice.
Lynn Bowden Jr, Dolphins
As quickly as the Las Vegas Raiders gave up on Lynn Bowden Jr., he made a quick impact for the Miami Dolphins. In Week 14, a game in which DeVante Parker exited early, Bowden led the Dolphins' wideouts with 7 receptions for 82 yards, sharing the target lead with Mack Hollins.
Bowden and Hollins each accounted for a 21.4 percent target share as the Dolphins were in extreme comeback mode against the Kansas City Chiefs. Bowden appeared to have some real chemistry with Tua Tagovailoa.
The Week 15 matchup with the New England Patriots is a tough one, but if Parker sits, Bowden will be on the WR3/4 radar.
Red Zone Market Shares
Kenyan Drake, Cardinals
Kenyan Drake is seeing elite usage in the red zone. He's registered 50 red zone rushing attempts for the year, second to only Derrick Henry (51). Drake has come away with eight rushing touchdowns on those red zone carries, and his 61 percent share of the Arizona Cardinals' red zone rushing attempts in the sixth-highest clip among all backs.
Drake has also accounted for 70.5 percent of Arizona's carries inside the 10 and 68.0 percent of their attempts inside the five.
You can argue Drake hasn't been all that good this year, and his pass-game volume has been disappointing. But as long as he's got this kind of grip on the Cards' red zone rushing work, he's going to be a strong play for the rest of the campaign.
Tyler Boyd, Bengals
Boyd sits 11th among receivers in red zone targets, garnering 13 such looks, 3 of which he's turned into touchdowns. Seven of those 13 looks have been inside the 10. He holds a 21 percent red zone target share, while. A.J. Green and Tee Higgins both come in at 13.1 percent.
The upside is gone with Burrow on the shelf, but Boyd can be a fine WR3 play over these final two weeks thanks to his usage in the red zone.